‘The Collection’ by Miss Selfridge

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Yesterday I had the pleasure of attending the launch of The Collection at Miss Selfridge (The Dubai Mall), hosted in collaboration with Grazia Middle East. The event displayed a range of Limited Edition items including dresses, jumpsuits, shoes and accessories all in a variety of pink and peach hues.

I arrived at Miss Selfridge and was greeted with the sounds of the DJ’s blazing music. The store was adorned with spring blossoms and orchids, while the staff offered sweet treats, all to match the feminine theme of their new range. After a few minutes of browsing, I noticed the place was buzzing with staff mingling, photographers snapping pictures and ladies perusing the racks.

The Collection was in line with the feminine and chic style that we are used to seeing from Miss Selfridge. The presence of floral pinks, salmon and coral were dominant and gave off the obvious spring vibe, with a few pops of purple and metallic blush. You can browse through the pictures below which will surely make you crave a trip to the mall. More pictures available here as well. Enjoy!

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